Nigeria’s online grocery store, PricePally, has secured a hefty $1.3 million in seed funding to tackle food insecurity amid rising inflation.
Founded in 2019, PricePally, led by CEO Luther Lawoyin, focuses on minimising food costs and ensuring consistent availability.
The platform’s unique approach involves working directly with specific farmers for better quality and supply control, conducting price research, and eliminating unnecessary middlemen.
With the recent funding from backers like Samurai Incubate, SOSV, and Hi2 Global, PricePally plans to expand nationwide, addressing Nigeria’s food security challenges.
The company aims to reintroduce its group buying feature, allowing shoppers to collectively combat the impact of inflation.
Rena Yoneyama from Samurai Incubate praises PricePally’s execution ability in navigating the complexities of e-commerce in Nigeria.
In the face of deepening food security issues exacerbated by conflicts and challenges, PricePally’s strategic move aligns with its mission to provide fairer prices and combat food insecurity.
The startup, presently serving Abuja, Lagos, and PortHarcourt, plans to expand to new markets and reintroduce group-buying options, leveraging its sourcing strength to make a positive impact on Nigeria’s food landscape.
Nigeria’s online grocery store, PricePally, has secured $1.3 million in seed funding to tackle food insecurity amid rising inflation. Founded in 2019, PricePally, led by CEO Luther Lawoyin, focuses on minimising food costs and ensuring consistent availability.
The platform’s unique approach involves working directly with specific farmers for better quality and supply control, conducting price research, and eliminating unnecessary middlemen.
With the recent funding from backers like Samurai Incubate, SOSV, and Hi2 Global, PricePally plans to expand nationwide, addressing Nigeria’s food security challenges.
The company aims to reintroduce its group buying feature, allowing shoppers to collectively combat the impact of inflation. Rena Yoneyama from Samurai Incubate praises PricePally’s execution ability in navigating the complexities of e-commerce in Nigeria.
In the face of deepening food security issues exacerbated by conflicts and challenges, PricePally’s strategic move aligns with its mission to provide fairer prices and combat food insecurity.
The startup, presently serving Abuja, Lagos, and PortHarcourt, plans to expand to new markets and reintroduce group-buying options, leveraging its sourcing strength to make a positive impact on Nigeria’s food landscape.
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