EdenLife Home Services App Closes USD 1.4 Million Seed Round
Eden is a Lagos- based startup and Africa’s first home services app designed for busy professionals and executives without time to carry out household chores.
EdenLife has announced the completion of a $1.4 Million seed round led by UK-based Local Globe, with participation from Samurai Incubate, Future Africa, Village Global, Rising Tide Africa, and Enza Capital.
This round of funding brings Eden Life’s total investment to date to $2 Million following pre-seed backing from all of Andela’s original co-founders, and additional accelerator support over the last 18 months.
According to EdenLife, the new capital raised will be deployed to build out its in-house technology and develop its own world-class kitchens and operations hubs, as it builds a new tech-based platform to improve and grow Africa’s service industry.
Launched in 2019, the company delivers the chef-cooked meals, laundry and cleaning services at the tap of a finger across Lagos, Nigeria
Currently the average Eden Life user uses two services five times per week with first time users typically starting off with food delivery, before picking up additional services. Targeted at executives, remote workers, creative, and tech engineers and developers, Eden Life is removing the barriers to finding reliable household services in the city and in doing so has quickly picked up 600+ customers and is growing a loyal following with a 92% monthly retention rate and over 70% of new users coming via referrals.
Nadayar Enegesi, Co-Founder at Eden Life and Co-founder at Andela said: “For many of our users, if they’re cooking or running errands, they’re not being productive; they don’t want distractions from their work, which is where Eden Life comes in. We understand this scenario all too well. We are those people – so we basically designed a product with us in mind and realized that collectively, we are a pretty large market in Nigeria and have subsequently scaled Eden with other professionals from all walks of life who need simple tasks done with no fuss.”
“While we can’t create more time physically, we are offering access to a platform that delivers a seamless mix of household services, so that busy professionals can focus on their work and leisure. We’re excited to scale our platform to offer so much more, and continue to offer some of the highest quality services underpinned by world-class technology and a highly trained team of professionals,” Enegesi continued.
EdenLife revealed that a vertical integration strategy, fuelled by the seed funding, will ensure that Eden can own and manage its entire supply chain and deliver its services without the need for third party providers by having a physical footprint where chefs prepare meals, laundry can be processed quickly and cleaners receive training to provide a high quality service. Having launched with three core services – those most fundamental to making the home a sanctuary – Eden Life will be rolling out many more over the coming months to make the app a one-stop tool to manage household chores and personal life.
Remus Brett, General Partner at Local Globe added: “We fell in love with Eden Life’s vision for the future of home services in Africa. A true customer obsession sits at the heart of everything they are building – this is already visible in customer retention and other key metrics.“As investors, we are always attracted to first-mover companies that launch products in untapped markets. The combination of this advantage with a core team who has proven experience b