El-Dokan Closes $550k Pre-Seed Round
The Egyptian enterprise e-commerce startup targets large retailers and chain stores seeking to expand their e-commerce market share, increase sales and operation automation.
el-dokan has secured a US$550,000 pre-seed round of funding to help it carve out market share.
The startup provides infrastructure that allows tech teams to develop highly customisable e-commerce with maximum flexibility to help businesses respond faster to changing business needs and keep up with the rapid changes in e-commerce.
The startup also targets software companies and developers that work directly with enterprises looking to build their e-commerce stores quickly and cost-effectively, with more than 300 available API endpoints.
el-dokan said the US$550,000 pre-seed funding comes from a cluster of local and regional investors, including EFG EV, Flat6Labs, 500 Global and Hala Ventures.
Mohamed Yousry, Co-founder and CTO of el-dokan, said: “After seeing the great impact el-dokan has had on enterprise businesses in MENA and the profound growth we’ve experienced over a short period, we’re excited about the fact that our clients managed to achieve US$45 million GMV after migrating from other global well-known software solutions that don’t meet the present-day challenges to ours.”
“We are now serving a global roster of clients such as Procter & Gamble (P&G), Misr Pharmacies, Mobily, Zahran stores and Apple Premium seller Switch Plus, and grocery delivery app Appetito, among others. And this is a testament to the ability of regionally-based tech startups to develop leading-edge technologies trusted by large, international brands and compete with global counterparts,” Yousry added.