FOMO Partners Google To Drive Uptake
The South African food app was created out of a need that the founders, Ryan Marx and Jacqueline du Plessis had, that many South Africans struggle with, the need to see specials at restaurants and activities in your area.
FOMO, which connects users with specials at restaurants or events, has partnered Google to allow users to book instantly and efficiently directly through Google Search, Maps and Assistant.
FOMO said it has had 180,000 downloads to date, having started as a marketplace for South Africans to find restaurant specials closest to them using geolocation. FOMO expanded into activities and accommodation in Q3 of 2021, while it also launched an online reservation system for restaurants to manage their reservations through the app.
Its partnership with Google is aimed at driving further uptake as users can now book instantly and efficiently directly through Google Search, Maps and Assistant. FOMO is only the second South Africa-based booking software system that offers integration with Google, after Dineplan.
Jax Marx, FOMO Co-founder said: “This is a big step for FOMO as we look to increase accessibility for South Africans to make and manage their reservations at their favourite restaurants both on the app, as well as through Google Search or Maps, quickly and efficiently, further stimulating an ailing industry affected by COVID-19.”