How AI is Transforming Online Research Through AI-powered Surveys
Decision-making in any sphere, whether in business or our personal lives, is shaped by the quality and quantity of information we have. As you may already know, research is a practical method of getting the information we need.
This means the quality of your research shapes the quality of your decisions. Devoted research professionals would take any entity that affects the quality of their research seriously, and AI is an entity that is transforming research in ways that are left for you to judge when you are done reading this article.
Since no artificial intelligence can wear its own boots, let alone carry out boots-on-ground research, online research will be our main topic of interest regarding AI’s impact on the field of research.
One of the most widespread means of conducting online surveys involves using Google Forms, a platform via which questionnaires are designed and distributed. The data eventually collected are often bound to be analyzed for insights decision-makers can choose to implement.
Now, let’s see how AI is transforming some of the stages of online research as opposed to the traditional ways of doing it.
AI-powered Survey Builders
This involves the use of generative AI in building survey questionnaires. You can now prompt a generative AI like ChatGPT to assist you in formulating the best questions for an online survey and get good results. However, there is a better option available. Instead of the former, you can prompt AI-powered survey forms software to generate survey questions for you.
This kind of survey builder generates questionnaires in a survey forms interface, as you would have done manually to elicit responses from your respondents. For the benefit of customization, users can modify the generated questions to their preferences. This control makes this AI tool more productive because, like humans, AI is not perfect.
Integrating generative AI into survey forms is a highly productive use case of AI in research. This is because it accelerates the process of creating survey questionnaires and helps researchers overcome mental blocks when formulating systematic questions. It also, to an extent, enables the formulation of unbiased questions and options. Reducing the overall research timeline by increasing the speed of building a virtual survey form is another upside of this AI tool. An example of an AI-powered survey form builder is Pollfish.
AI-powered Voice Surveys
In an attempt to increase the average response rates of online surveys, which recent reports indicate to be below 50%, the concept of voice surveys has been introduced as an alternative to text-based surveys like Google Forms. The argument, supported by data, is that voice surveys are more engaging, have faster completion times, and have proven to yield better response rates.
The role of AI in voice surveys lies in delivering the questionnaires in an audio format through an AI voice assistant, with respondents providing their answers through voice responses. AI is also utilized to transcribe each answer before they are analyzed. Examples of AI-powered virtual voice survey application software include Vocad and Commerce. AI.
AI-powered Data Analytics
A vital research stage is data analysis, and AI is transforming how it is conducted by utilizing Natural Language Processing (NLP). NLP is a branch of AI that enables computers to process and comprehend human languages effectively.
NLP can be applied to construct a normalization system. AI-powered normalization systems address the challenge of manually fixing poorly written or grammatically inadequate responses. An example of an online survey software utilizing this AI-powered solution is Poll the People, a ChatGPT-powered survey platform.
When combined with Machine Learning, NLP can assist in analyzing text data by observing word frequency, identifying text patterns, and evaluating sentiments expressed in responses to qualitative virtual survey questions. NLP can also be employed in the design of AI-powered tools that classify feedback based on their nature. Survicate and Levity are examples of tools that offer these AI-powered data analytics services.
Amplify Your Research
By eliminating issues such as survey fatigue through AI-powered voice surveys, researchers can concentrate on other ways of enhancing their field of work. Online surveys are typically utilized to amplify audience reach, and AI will ensure that this research media continue to be highly productive.