Microsoft To Integrate ChatGPT into its Bing Search Engine

Microsoft said it is planning to integrate AI-powered ChatGPT into its search engine, which would then enable users to conduct conversational searches in the app.

ChatGPT has quickly become the poster child of the AI shift, with the system able to answer complex queries, as well as follow-up questions, in plain English responses, quickly and (mostly) accurately.

This news has sparked concern about the impact that it could have on academic institutions, with the system able to pump out essays and summaries of virtually any text that it can access. But a more practical value for the process could be in search, and enabling people to simply ask questions – like ‘what should I pack for a holiday in Australia in June?’ – and have ChatGPT provide an overview, including a full list that you can use to plan and action.

As such, it makes sense for search engines to be eying its potential, with Microsoft, which is an investor in ChatGPT creator OpenAI, being the first to jump on the trending tool, in an effort to integrate conversational queries into its search engine.