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Shezlong Expands To South Africa Under New Brand

The Egyptian e-health startup helps patients connect with licensed therapists through online video calls and uses cognitive behavioural therapy to teach individuals how to manage stress and anxiety.

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Shezlong has expanded into South Africa, launching operations under a new brand – Upright. The platform hosts hundreds of consultants and has more than 100,000 registered users from Egypt, Saudi Arabia, the United Arab Emirates (UAE), Qatar, Germany, and the United States (US). It has now expanded to South Africa as part of its broader growth plan under the name Upright.

Mohamed Alaa, CEO of Shezlong, said:  “We are proceeding according to a clear strategy and a strong vision towards expansion and growth. We aim to make mental wellness a daily routine for every individual in Africa to help build resilient communities, hence, induce a positive impact on the welfare of the society through innovative, accessible and easy-to-use technologies.”


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