Simplified Tech News Reporting

Strove Raises Funding From Japanese VC

The South African employee wellness startup is an activity-based mobile rewards application that empowers organizations to inspire their employees to live healthy and active life, combatting inactivity, burnout, and chronic stress.

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Strove has secured an undisclosed amount of funding from Japanese VC firm Lifetime Ventures to help it build out its platform.

The platform uses activity-tracking and gamification to incentivise workforces to be their best selves, with rewards coming from over a dozen partner brands, such as Old Khaki, Poetry, Bootlegger Coffee, Mugg & Bean, Dis-Chem, Vida e Caffè, Engen. In July of last year, Strove closed a ZAR4 million (US$277,000) seed funding round, and it launched in the UK in April. It has now raised a new funding round from Japanese VC fund Lifetime Ventures to speed up software development to further develop its holistic wellness platform.

Chris Bruchhausen, Strove Founder said: “We are excited to have closed our funding round in a challenging funding environment. This raise allows us to further develop our product and service offering as we strive towards our mission of improving the holistic well-being of employees around the world.”

Strove is planning a substantial upgrade to its mental health offering, with richer content, cognitive behaviour therapy courses, and an in-app coaching feature. Other updates include launching more activity tracking integrations, incorporating a recommendation engine to help personalise well-being guidance and continuous usability upgrades.

Koshu Kunii, general partner of Lifetime Ventures said: “COVID-19 has highlighted deteriorating employee wellbeing and a strong need for holistic wellbeing programmes. We see a global corporate future where most companies provide group-based employee wellbeing programmes as part of holistic employee benefits to support employees from the prevention phase. With strong C-level and execution to date, we know Strove will be a leading player in this market.”


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