Uncover Raises $1m, Plans To Expand Into Nigeria
The Kenyan skincare startup is a data-driven, digital-first women’s brand made specifically to address women’s health and wellness in Africa.
Uncover has raised US$1 million in seed capital, which it will use to scale up its operations in Kenya and establish a presence across Africa.
Uncover said the US$1 million seed round featured investors including FirstCheck Africa, Samata Capital, Future Africa and IgniteXL, as well as several angel investors. Uncover said plans were underway to expand into the Nigerian market in January 2023.
Sneha Mehta, Uncover Co-founder and CEO said: “We are so proud of this important milestone in our journey and couldn’t be more excited to have our new investors as partners. The funds will be used to fund the launching of more products, going into additional markets and also improving on our tech and data to effectively produce, reach and market to our audience.”
“The rapid traction we’ve seen in 24 months since launch is a testament to the need for healthy, safe and affordable women’s health products specifically made for women of colour combined with digitally enabled customer education and product discovery tools,” Mehta said.
Eloho Omame, FirstCheck Africa Co-founder and general partner said: “Since we invested, the company’s growth has been incredible, and the team is already working on its third country entry,” she said.
“Sneha, Jade and Catherine are an impressive trio of ambitious female entrepreneurs building a differentiated, first-of-its-kind Company in Africa. Uncovers products are an innovative blend of Korean skincare technology and African ingredients, and the founders are leveraging data and community to build a category leader with global potential.”